Invest In America: Reclaiming the Civic Economy Through National Invest In America Week™
In today’s globally competitive, post-industrial economy, America finds itself in urgent need of more than infrastructure investment or trade balance recalibration. What it needs is a cultural renaissance of economic patriotism—a renewed contract with the people and places that build, teach, innovate, and serve. It is within this transformative context that National Invest In America Week™ (NIAW) takes center stage.
Established in 2025 by the creators of National Invest In Veterans Week® (NIVW) and rooted in the acclaimed Jeff Shuford Roadmap™, NIAW is a historic, action-based observance held annually from July 1–7, designed to catalyze regional civic investment and inspire Americans to reinvest in their communities, industries, and one another.
This is more than a moment. This is a movement.
The Strategic Origin: From Veteran Advocacy to National Economic Architecture
The seed of NIAW was planted in a legacy of service. NIVW’s founders launched a national observance in 2019 to elevate veteran-owned businesses, receiving federal trademark protection and entry into the U.S. Congressional Record (March 8, 2024). With participation in 19 U.S. states and 21 countries, NIVW quickly grew from symbolic advocacy to a globally syndicated, policy-aligned engine of economic storytelling and brand empowerment.
Among its many accomplishments:
Launch of International Veterans Day (March 3)
Establishment of Jeff Shuford Impact Day™ (March 7)
Syndicated podcast and magazine spanning 40+ markets
Partnerships with U.S. legislators including Rep. Brian Mast and high-profile advocates in the NFL and veteran sectors
Regional economic coalitions across domains like FloridaVeterans.com, GermanyVeterans.com, and Veterans.International
NIAW extends this framework from the veteran space to the entire civic economy, operationalizing the concept of “investing in America” as a structured national call to action.
Historical and Legislative Context
The idea of investing in America has long animated federal economic policy. The Invest in America Act, part of the broader Biden administration’s Investing in America agenda, seeks to fund massive infrastructure upgrades, including roads, bridges, energy grids, and broadband access. According to house.gov, this Act supports not only modernization, but climate adaptation and job creation.
On April 27, 1970, President Richard Nixon issued a formal proclamation for National Invest-in-America Week, acknowledging the indispensable role of private enterprise in national strength:
"Without the private investor, America would simply not be the country we know and love."
(Presidential Archives)
Today, this spirit is reborn in NIAW, not as a passive observance, but as a decentralized, regionally-driven model of engagement.
The Jeff Shuford Roadmap™: From Celebration to Implementation
The success of NIAW stems from its foundation: the Jeff Shuford Roadmap™, a civic-economic playbook based on syndication, decentralization, coalition-building, and branded narrative power. This model rejects top-down national silos in favor of local hubs acting in coordinated purpose.
Each region is equipped to:
Form regional investment leadership teams
Engage small businesses, civic leaders, and educational institutions
Launch storytelling campaigns highlighting regional entrepreneurship
Promote goods made in America
Create measurable economic and social capital gains
This roadmap also encourages cross-sector partnerships, bringing together public officials, nonprofits, trade associations, private investors, and grassroots organizers.
Why Investing in America Is Urgent
America currently supports:
33.3 million small businesses (99.9% of U.S. businesses)
$13.3 trillion in annual GDP from small and mid-sized enterprises
Over 61.6 million jobs, nearly half of the private sector workforce
(NerdWallet)
Meanwhile, global investors are signaling renewed confidence. The White House confirmed a $600 billion economic partnership involving AI and energy infrastructure. Amazon has invested $4 billion in small-town America. Kraft Heinz and Kimberly-Clark have injected $5 billion+ into factory modernization. Chobani launched a $1.7 billion dairy expansion.
"Foreign Direct Investment in the U.S. promotes job creation, competitiveness, and innovation."
— legacy.trade.gov
But America’s most powerful investor is still its people.
NIAW urges them to act not as spectators but stakeholders.
Activating National Invest In America Week™: Tools and Engagement
NIAW offers cities, businesses, schools, and families a robust set of engagement strategies:
Join the Invest In America Challenge™: Take one civic, economic, or community-forward action
Attend regional summits or host a civic economic salon
Feature local products or businesses in storytelling campaigns
Offer discounts or launch incentives for U.S.-made products
Use hashtags #InvestInAmericaWeek and #InvestWhereYouAre to mobilize online narratives
Partner with economic development boards or chambers of commerce
Explore the Official Guide to Celebrating NIAW
The Broader Global Impact
America does not exist in isolation. The NIAW platform is supported by a transnational media and domain network launched by NIVW, including:
AustraliaVeterans.com
UnitedKingdomVeterans.com
JapanVeterans.com
NatoVeterans.com
These domains not only amplify localized engagement, but help create an international narrative of shared economic resilience, veteran diplomacy, and allied investment.
This is how America tells its story to itself and to the world.
Conclusion: A Permanent Place in the National Calendar
As we move deeper into the 21st century, there is an urgent call for national cohesion around practical solutions. NIAW is one of the only civic holidays built on scalable strategy and grounded in measurable economic impact.
What President Nixon outlined in 1970 has evolved into what Jeff Shuford and his partners have now institutionalized: a civic economy rooted in belief, driven by action.
Let July 1–7 be the annual reminder that the future of America is not inherited. It is built. And it is built by those who invest—in their business, in their block, in their people, in their country.
Join the movement. Build where you are. Invest where you live.
National Invest In America Week™: The new American tradition.
(Sources: U.S. Small Business Administration, NerdWallet, U.S. Department of Commerce, The White House, House.gov, The American Presidency Project, InvestInVeteransWeek.com, Lendio.com)